video 3 2 1 exploring DAMO...can the world be sustainable unless the 10000 largest organisational system multiply the most trust-flows?Following Norman Macrae's official retirement from The Economist in 1988, much of the 1990s was spent trying to make a MOOC of how to use media to improve the lt of the net generation- documentation of how we failed is at http://egroups.com/groups/melnet2 ; the framework for people who want to win-win-win in producing and demanding the most purposefully branded organisations in the world remains valid at brandchartering.com - first 10 people to respond to chris.macrae@yahoo.co.uk (mention this blog) are welcome to have a free copy of brand chartering handbook snailmailedquiz 1 the most connecting question of brand chartering proved extremely unpopular with global accounting and media firms that I tried to worked with for 12 years (including partners of all of the then big 5 accountants and big 3 ad agencies)- discuss why big organisations might be afraid of q1 the most purposeful question in the world- who would uniquely miss what if your brand/organisation ceased to exist tomorrow? q2 how do you audit if you are building win-win-win trusts between each of the promises you said in q1 peoples would miss?.